Purple Mountain Observatory was launched in 2020 by two designers and outdoor enthusiasts.
The brand was born from the founders strong passion of the outdoors.
Purple Mountain Observatory brings exploration into form and function that intersects innovation with a disruptive style. Blurring the lines between street and outdoors.
The brand breaks down the traditional mould and barriers of what is defined as streetwear and what is defined as outdoors. Air light water resistant materials, stretch nylons and breathable rip-stops create a range of winterised essentials with function and modern design being at the core of Purple Mountain Observatory DNA. All shapes are gender inclusive, designed to be worn and enjoyed by everyone.
Purple Mountain Observatory delves into how younger generations are actually experiencing the outdoors and taking to the streets in the same attire. The connection of cities and nature blur with a greater necessity for exploration of ones “self” and ones “home”.